‘Paint A Bag’ engages schools and colleges in a creative
campaign to reduce single-use plastic bag consumption. When a child
takes up the task of painting their own bag, it transforms into a canvas
of creativity and conscience. The act of personalizing the bag fosters a
deep attachment, and the child begins to view it not just as a utility
but as a cherished possession. This affectionate bond does not stop with
the child; it extends to their parents and grandparents as well. When
they witness the enthusiasm and passion with which their young ones
embellish these bags, they, too, develop a sense of pride and
responsibility. The bag becomes a symbol of shared values within the
family, encapsulating the importance of sustainability and environmental
consciousness. Through ‘Paint A Bag,’ the Why Waste
Wednesdays Foundation not only reduces plastic bag consumption but also
fosters a sense of environmental stewardship that transcends age and
backgrounds. It is a beautifully interconnected journey, where each
painted bag tells a unique story of love for the planet and a commitment
to a greener future. Municipal Corporation of Delhi and NSS, College of
Vocational Studies is a partner in this initiative. We have covered over
500 students through this initiative till date.