The project, named Vikalp, is dedicated to reducing the use of single-use plastic by providing alternative solutions at the source. It involves the establishment of stalls in MCD markets, offering cloth bags for borrowing. The Foundation supplies these cloth bags to all the stalls. Consumers can obtain a cloth bag by paying Rs 20, which is refundable upon returning the bag in good condition to any Vikalp stall. Stickers displaying the locations of the Vikalp stalls are placed in all shops within these markets.

The Vikalp project offers a unique approach to reducing single-use plastic by providing alternative solutions at the source. Each cloth bag provided through Vikalp carries a unique QR code that directs consumers to the project’s webpage, where they can access a comprehensive list of all Vikalp stores. Any grocery, fruit, or vegetable shop has the potential to become a Vikalp store by simply submitting a request to us. This inclusive approach allows for widespread participation in the initiative and expands the availability of reusable alternatives throughout various marketplaces.

This Borrow a Bag initiative not only alleviates the financial burden on consumers but also encourages them to transition from plastic bags to cloth bags, thereby reducing single-use plastic consumption. Additionally, awareness events are organized in these markets to engage consumers and shopkeepers, raising awareness about waste management and the impact of single-use plastic.

Project Vikalp was inaugurated on November 29, 2021, at Green Park Main Market and has since expanded its reach by establishing additional stalls. Currently, there are over 750 operational stalls spread across more than 500 markets in Delhi. The Foundation takes responsibility for managing the inventory and financial aspects of the cloth bags, ensuring their availability. Moreover, the Foundation continuously strives to expand the project’s presence by establishing new Vikalp stalls in various areas, offering a wider range of alternatives to single-use plastics (SUP).