Justifying its name, this project aims at reducing the use of single use pastic by providing alternatives to the same at source. This includes establishing of stalls to borrow cloth bags in markets of MCD. Cloth bags are provided by the Foundation in all for these stalls. Consumers may pick up the cloth bag by making a payment of Rs 20. On returning the cloth bag (in good condition) at any of these Vikalp stalls, he/she can take back a refund of Rs 20. Stickers are placed at all shops in these markets mentioning the location of Vikalp stalls.

This Borrow a Bag facility will not put a financial burden on the consumers and will encourage them to give up plastic bag and adopt a cloth bag thus reducing SUP consumption. Awareness events are held in these markets to engage the consumers/shopkeepers and create awareness on waste management and single-use plastic.

Project Vikalp was launched on 29th November 2021 in Green Park Main Market. Subsequently more stalls were established. As on today, 350 stalls in 250 markets of MCD are functional.

The Foundation maintains the inventory and financials of the cloth bags. It also replenishes the bags on payment basis. Expansion and establishing new Vikalp stalls in more areas and addition of more alternatives to SUP is done in consultation with MCD. The stall is set up in one of the existing shops in the market and the shopkeeper takes responsibility of the bags. The bags, board for the stall and stickers to be pasted at all shops in the market are arranged by Why Waste Wednesdays Foundation. Board and Stickers carry the logos of MCD, Why Waste Wednesdays Foundation and the CSR partner/Donor.